Easy Guide to Master Your Best 30 Sec Videos for Social
Keep this goal in mind: You want to share just enough of your knowledge to peak a potential client’s interest to want to experience your beauty solution for themselves and book an appointment with you. Trust me, if you give away the whole farm, you’re blasting a torpedo at your chances of increasing your new client list.
Here are a few other topic ideas to throw on your list:
Product Highlights – Best shampoo for colored locs, most nourishing leave-in conditioner
Service Highlights – Radically different before-and-after’s, Client testimonials that show their hair growth, tutorials to show how to quickly freshen up a client’s style when getting ready for work
Behind the Scenes – How you stay inspired to make amazing nail art, how your staff prepares for each day, how you mix your sugar scrubs
Personal Touch – The first thing you do to get your workday started, your favorite mid-day snack for energy while you’re on the go or between clients, what you and your clients talk about most during your services (Crown Tip: At the end of a “Personal Touch” video, always wrap up with a call-to-action that entices your viewers to come back and watch more videos.)
How Do I Execute It?
Now that you know how to craft your dialogue for your 60 second video, whether it be a YouTube Short, TikTok or Instagram reel, the next big step is to consider how often and when to post your videos for prime optimization.
When creating a do-able strategy to make persuasive content, let’s figure out a posting schedule. We’ve heard most social media experts say that we should post multiple times per day on Instagram and TikTok. However, you don’t have to post around the clock to be effective. Instead, aim for setting a realistic video production and posting schedule that seamlessly coincides with this recommendation and your daily life.
Not to mention, we all have heard that it takes a specific number of times for a viewer to see our marketing content for them to consider buying what we’re selling.
Consistency is key.
With these concepts in mind, decide on an optimal video creating schedule so you can post like clockwork and then…drum roll please…stick to it. Once your audience starts seeing you pretty religiously, they will expect no gaps in showtime. Your consistency will not only drive engagement, but it will easily create fans. In time, fans will become paying customers.
This is what Kamaria does. “Check your professional dashboard to see when most of your followers are online. Like mine are online mostly midday and morning when they are out.”
“The time of day that you post doesn’t matter as much as how often people see you on Instagram. If people see you are consistent on Instagram reels, they will know you are consistent with your work as well,” she advises.
“All social media is is your presentation. Like, I post in the morning and post in the afternoon. I always want to show consistent posting on people’s feeds.”
How Do I Fit Video Production into My Already-Packed Life?
The secret to your production sauce is batch creating and scheduling your videos to post in the future using scheduling apps such as
Which Social Media Platform is the Best to Post My Videos? I’m Overwhelmed with the Choices
Next, we know the best ways to capture your video on Instagram or TikTok, and let’s not forget YouTube Shorts.
“The thing about TikTok is it gets pushed out to people who are interested in it. On TikTok, the trending songs and hashtags help a lot. I have to do my research first to learn more about TikTok and how it will benefit my business before I start posting on there,” Kamaria says. “I have to push my business out there correctly, and I have never been one to just jump into something without knowing how it works.”
Okay. Got It. So, Now What?
Get started! You’re now armed with a mistake-proof way to consistently create great video content for Instagram, YouTube and TikTok! I challenge you to use these steps to revamp your video production goals and get going within the coming days. Set a goal to plan your social media, research and execute in order to post your first new video within the next 2 days. Your audience will love you for it!
“The beauty industry is blossoming in most big cities because of how people are prioritizing how they look. Beauty entrepreneurs play a role in that and can capitalize from that,” says Kamaria.
“This is easier in Atlanta. It doesn’t matter how many beauty entrepreneurs are doing it, what matters is how you present what you do on social media.”
TAKE AWAYS
- Keep your videos short, snappy and valuable for the viewers.
- Before creating your videos, thoroughly plan your script and props.
- Educational videos are a must and a true crowd pleaser.
- Use apps to schedule your video posts. This move can help you to maintain consistency.
Ready for more? Grab my free digital download for tips on how to make your social media videos shareworthy. 6 Tips for Creating & Posting Better Videos is all yours!
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