Are you over trying to crack social media algorithms or figure out Instagram ads just to get your message in front of the right audience for your business? Trust me, I get it. That’s why I’m now a fan of email marketing lists.

Ladies, what if there were a marketing technique that you could put into effect today that could potentially double the number of clients that you have now, would you give it a try? Heck yeah, right?

This technique is our old friend email marketing and email list building – but with a twist. We all send information via email to potential and current clients, from monthly newsletters to holiday greetings. However, let’s tweak your email marketing process, just a bit.

My Crown & Reign revised email marketing works by simply tapping into your pool of ideal customers and emailing them content that is truly valuable to them, which will switch up your marketing routine and make it easier to increase your impact.

What’s New?
Your new task will be to spend more of your time sending emails promoting your business and expertise to only, who I like to call, VIP target prospects. Trust me, focusing your marketing in this way will make your life easier.

VIP target prospects have the greatest potential to slide their status to ready-to-buy-services mode in a short period of time. They will be your new email marketing list. Reaching VIP target prospects in their inboxes is proven to be a key to increasing your clientele.

In other words, it’s all about building the right email marketing lists to help build the right relationships that will sustain your business over time.

If you have not already, I recommend that you sign up for a professional email marketing list manager that allows you to grab email addresses with ease. There are a few companies that do it well and have fairly priced programs, including ConvertKit and ActiveCampaign.

Now, let’s do a little research to find the best recipients for your new email marketing plan. Don’t worry, it’s not hard.

What’s the DNA of a VIP Target Prospect?
First off, VIP target prospects are those in the market place who not only fit the mold of your ideal customer, but they have also shown heightened interest in a promotion that you’ve advertised online where you offered giveaways or free samples and/or exclusive information in exchange for their email address. This is characterized as opt-in incentivizing (I will get to how to do this shortly).

Why are VIP Target Prospects Important?
VIP target prospects are important because they have opted into your incentives already, which proves that they think what you’re doing is pretty dope. Then, when you send emails, with a specific goal in mind, to these subscribers only, you take the stress out of this process because you’re no longer hunting for new clients to send emails to. With this new method, you are also no longer trying to convince prospects to buy into what you’re offering.

On the contrary, you’re simply strengthening your relationship with people who already like you. Now, other than warm chocolate chip cookies right out the oven, what could be better than that?

Who hasn’t totally lost track of time while scrolling from one hilarious TikTok video to the next? We can all agree that TikTok has been one of the most talked about social media platforms for a hot minute now, and its popularity shows no signs of slowing down. Thus, undoubtedly, TikTok videos will increase awareness for your brand — no matter what type of beauty brand you own. So, answer me this: Are you an avid TikTok poster or are you on the fence about trying it?

Get the Best Out of TikTok for Your Beauty Business
Basically, whichever side you’re on, here are 4 tips to maximize your TikTok experience while marketing your services:

Strategize how to turn shares and likes into sales.
Create a complimentary branded offer that those who engage with your content can get if they opt-in by simply giving you their email address. Likes and shares are leads for potential clients. And, ensure that you make a deeper connection to these leads by consistently emailing them valuable info.

Create a real community.
Stay connected with your audience by always interacting with those that show interest in your content. Increased interaction can lead to an increase of potential clients who trust your expertise and venture over to your website to learn more about your services.

Stay True to the Core of Your Service. 
Certainly while it is great to know how new social media trends can potentially assist you in marketing your business in a beneficial way, please remember that they are simply tools.

And, oftentimes, tools need to be adjusted to best fit our business’ purpose. Therefore, make sure that you align your TikTok creations to support your purpose, services and audience. As a result, it’s okay if your TikToks aren’t exactly like others’ videos from beginning to end. Once you embrace this golden rule, grab inspiration from some of the industry’s best as you brainstorm about how you will craft your videos. 

Learn from the Pros.
Now, who better to teach us how to make a killer TikTok nail video than world renowned brand Young Nails? Check out their classic tips here and as featured on our homepage:

Atlanta hairstylist Leanna Marie (@theweavespecialist) highlights her work using before-and-after videos, which have garnered quite a bit of popularity on the platform. Not to mention, her clients have created testimonial TikToks about her. You can easily do something similar to build momentum for your account. Check out this testimonial TikTok below for inspiration.

@chantiwillis

Hair appointment day 💇🏽‍♀️ #fyp #minivlog #hairappointment #tothesalon #install #atl #blackgirltiktok

♬ Bitcoin YungManny – Tik Toker

4 Dope Tips:

• You have just a few seconds to get and keep viewers’ attention.
• Let the products that you’re using in your video shine.
• It’s possible to create several videos from just one nail/ hair/ lash service.
• Get familiar with your Analytics on the platform.

Friend, if you are like most women running their own salon, the dollar amount of your net proceeds after your bills and staff are paid makes a lap around your brain more than once a day. So, you don’t always have time to consider how your brand story may be impacting your day-to-day operations. And, like most owners, you’re working hard to increase your profit margins but may be falling short of your goal and simply can’t figure out why.

Your lack of a strong brand story may be the reason why.

I bet if I were a fly on the wall at your salon, I would see you packing your days with the usual requirements of a busy beauty business, from checking out customers on your Square and sorting inventory to interviewing candidates for the open stylist position and pricing plumbers to fix a clogged drain.

Girl, stop for a second.

Spending Quality Time with Your Clients, Much?
Lately, how many clients have you sat by and talked to for longer than 3 minutes, or how many of your nail stations have you recently re-evaluated to make sure every client, no matter the size of her curves, is feeling comfortable in your seats?

What I’m saying is, your success is not only determined by how well your space operates, but it also thrives (or dies) from how amazing the client’s experience is when she or he visits.

These elements play a part in your brand story.