Who hasn’t totally lost track of time while scrolling from one hilarious TikTok video to the next? We can all agree that TikTok has been one of the most talked about social media platforms for a hot minute now, and its popularity shows no signs of slowing down. Thus, undoubtedly, TikTok videos will increase awareness for your brand — no matter what type of beauty brand you own. So, answer me this: Are you an avid TikTok poster or are you on the fence about trying it?
Get the Best Out of TikTok for Your Beauty Business Basically, whichever side you’re on, here are 4 tips to maximize your TikTok experience while marketing your services:
Strategize how to turn shares and likes into sales. Create a complimentary branded offer that those who engage with your content can get if they opt-in by simply giving you their email address. Likes and shares are leads for potential clients. And, ensure that you make a deeper connection to these leads by consistently emailing them valuable info.
Create a real community. Stay connected with your audience by always interacting with those that show interest in your content. Increased interaction can lead to an increase of potential clients who trust your expertise and venture over to your website to learn more about your services.
Stay True to the Core of Your Service. Certainly while it is great to know how new social media trends can potentially assist you in marketing your business in a beneficial way, please remember that they are simply tools.
And, oftentimes, tools need to be adjusted to best fit our business’ purpose. Therefore, make sure that you align your TikTok creations to support your purpose, services and audience. As a result, it’s okay if your TikToks aren’t exactly like others’ videos from beginning to end. Once you embrace this golden rule, grab inspiration from some of the industry’s best as you brainstorm about how you will craft your videos.
Learn from the Pros. Now, who better to teach us how to make a killer TikTok nail video than world renowned brand Young Nails? Check out their classic tips here and as featured on our homepage:
Atlanta hairstylist Leanna Marie (@theweavespecialist) highlights her work using before-and-after videos, which have garnered quite a bit of popularity on the platform. Not to mention, her clients have created testimonial TikToks about her. You can easily do something similar to build momentum for your account. Check out this testimonial TikTok below for inspiration.
