Are you over trying to crack social media algorithms or figure out Instagram ads just to get your message in front of the right audience for your business? Trust me, I get it. That’s why I’m now a fan of email marketing lists.
Ladies, what if there were a marketing technique that you could put into effect today that could potentially double the number of clients that you have now, would you give it a try? Heck yeah, right?
This technique is our old friend email marketing and email list building – but with a twist. We all send information via email to potential and current clients, from monthly newsletters to holiday greetings. However, let’s tweak your email marketing process, just a bit.
My Crown & Reign revised email marketing works by simply tapping into your pool of ideal customers and emailing them content that is truly valuable to them, which will switch up your marketing routine and make it easier to increase your impact.
What’s New?
Your new task will be to spend more of your time sending emails promoting your business and expertise to only, who I like to call, VIP target prospects. Trust me, focusing your marketing in this way will make your life easier.
VIP target prospects have the greatest potential to slide their status to ready-to-buy-services mode in a short period of time. They will be your new email marketing list. Reaching VIP target prospects in their inboxes is proven to be a key to increasing your clientele.
In other words, it’s all about building the right email marketing lists to help build the right relationships that will sustain your business over time.
If you have not already, I recommend that you sign up for a professional email marketing list manager that allows you to grab email addresses with ease. There are a few companies that do it well and have fairly priced programs, including ConvertKit and ActiveCampaign.
Now, let’s do a little research to find the best recipients for your new email marketing plan. Don’t worry, it’s not hard.
What’s the DNA of a VIP Target Prospect?
First off, VIP target prospects are those in the market place who not only fit the mold of your ideal customer, but they have also shown heightened interest in a promotion that you’ve advertised online where you offered giveaways or free samples and/or exclusive information in exchange for their email address. This is characterized as opt-in incentivizing (I will get to how to do this shortly).
Why are VIP Target Prospects Important?
VIP target prospects are important because they have opted into your incentives already, which proves that they think what you’re doing is pretty dope. Then, when you send emails, with a specific goal in mind, to these subscribers only, you take the stress out of this process because you’re no longer hunting for new clients to send emails to. With this new method, you are also no longer trying to convince prospects to buy into what you’re offering.
On the contrary, you’re simply strengthening your relationship with people who already like you. Now, other than warm chocolate chip cookies right out the oven, what could be better than that?
