We’ve all seen the research. A nail salon membership, lashes membership or a hair salon membership program (also known as a loyalty program) is a viable source of supplemental income for your business. If you have been considering establishing a membership program at your salon to increase your clientele; or perhaps you already have a membership program and seeking to tweak it, now is a good time to plan how your nail salon membership, hair salon membership, or lashes membership program will operate while consumers are especially eager to try new looks concerning their beauty.

Let’s dive into the ups and downs of how a nail salon membership or similar beauty services membership program works. How can you make this program a success at your salon or spa?

Why I’m Buying a Membership
It’s 9 am on Saturday. The house is so still. None of my kiddos have stirred, so I’m hesitant to roll out of bed myself.  My mamas out there know this feeling.

And just as I’m mid-thought about what I’ll cook for breakfast, I switch gears and begin daydreaming about how I can add a little self care into my schedule before Monday rolls in.

Honestly, I should have taken my girl up on the offer when she suggested that we buy memberships to our favorite massage spot. As one who recognizes that self care matters – I will forever love a good foot rub – I consider cashing in on a membership deal before I head to the kitchen.

And, just a couple of clicks later, my membership is purchased and appointment scheduled. Girl, the process was easier than I had anticipated. 🙂

Why Nail Salon Memberships (or the like) and Why Now?
We are used to living in a time when being busy is the norm, but more of us are taking self care seriously. As a result, the hospitality and beauty industries have been capitalizing from our desire to get some much-needed time away from the hustle and bustle of day-to-day living.

Owners, if you have been considering establishing a membership program, or loyalty program, at your salon or spa, or perhaps you already have one and want to adjust it, here’s the nitty gritty of how membership programs work and the pro’s and con’s.