Are you over trying to crack social media algorithms or figure out Instagram ads just to get your message in front of the right audience for your business? Trust me, I get it. That’s why I’m now a fan of email marketing lists.

Ladies, what if there were a marketing technique that you could put into effect today that could potentially double the number of clients that you have now, would you give it a try? Heck yeah, right?

This technique is our old friend email marketing and email list building – but with a twist. We all send information via email to potential and current clients, from monthly newsletters to holiday greetings. However, let’s tweak your email marketing process, just a bit.

My Crown & Reign revised email marketing works by simply tapping into your pool of ideal customers and emailing them content that is truly valuable to them, which will switch up your marketing routine and make it easier to increase your impact.

What’s New?
Your new task will be to spend more of your time sending emails promoting your business and expertise to only, who I like to call, VIP target prospects. Trust me, focusing your marketing in this way will make your life easier.

VIP target prospects have the greatest potential to slide their status to ready-to-buy-services mode in a short period of time. They will be your new email marketing list. Reaching VIP target prospects in their inboxes is proven to be a key to increasing your clientele.

In other words, it’s all about building the right email marketing lists to help build the right relationships that will sustain your business over time.

If you have not already, I recommend that you sign up for a professional email marketing list manager that allows you to grab email addresses with ease. There are a few companies that do it well and have fairly priced programs, including ConvertKit and ActiveCampaign.

Now, let’s do a little research to find the best recipients for your new email marketing plan. Don’t worry, it’s not hard.

What’s the DNA of a VIP Target Prospect?
First off, VIP target prospects are those in the market place who not only fit the mold of your ideal customer, but they have also shown heightened interest in a promotion that you’ve advertised online where you offered giveaways or free samples and/or exclusive information in exchange for their email address. This is characterized as opt-in incentivizing (I will get to how to do this shortly).

Why are VIP Target Prospects Important?
VIP target prospects are important because they have opted into your incentives already, which proves that they think what you’re doing is pretty dope. Then, when you send emails, with a specific goal in mind, to these subscribers only, you take the stress out of this process because you’re no longer hunting for new clients to send emails to. With this new method, you are also no longer trying to convince prospects to buy into what you’re offering.

On the contrary, you’re simply strengthening your relationship with people who already like you. Now, other than warm chocolate chip cookies right out the oven, what could be better than that?

Friend, if you are like most women running their own salon, the dollar amount of your net proceeds after your bills and staff are paid makes a lap around your brain more than once a day. So, you don’t always have time to consider how your brand story may be impacting your day-to-day operations. And, like most owners, you’re working hard to increase your profit margins but may be falling short of your goal and simply can’t figure out why.

Your lack of a strong brand story may be the reason why.

I bet if I were a fly on the wall at your salon, I would see you packing your days with the usual requirements of a busy beauty business, from checking out customers on your Square and sorting inventory to interviewing candidates for the open stylist position and pricing plumbers to fix a clogged drain.

Girl, stop for a second.

Spending Quality Time with Your Clients, Much?
Lately, how many clients have you sat by and talked to for longer than 3 minutes, or how many of your nail stations have you recently re-evaluated to make sure every client, no matter the size of her curves, is feeling comfortable in your seats?

What I’m saying is, your success is not only determined by how well your space operates, but it also thrives (or dies) from how amazing the client’s experience is when she or he visits.

These elements play a part in your brand story.

We’ve all seen the research. A nail salon membership, lashes membership or a hair salon membership program (also known as a loyalty program) is a viable source of supplemental income for your business. If you have been considering establishing a membership program at your salon to increase your clientele; or perhaps you already have a membership program and seeking to tweak it, now is a good time to plan how your nail salon membership, hair salon membership, or lashes membership program will operate while consumers are especially eager to try new looks concerning their beauty.

Let’s dive into the ups and downs of how a nail salon membership or similar beauty services membership program works. How can you make this program a success at your salon or spa?

Why I’m Buying a Membership
It’s 9 am on Saturday. The house is so still. None of my kiddos have stirred, so I’m hesitant to roll out of bed myself.  My mamas out there know this feeling.

And just as I’m mid-thought about what I’ll cook for breakfast, I switch gears and begin daydreaming about how I can add a little self care into my schedule before Monday rolls in.

Honestly, I should have taken my girl up on the offer when she suggested that we buy memberships to our favorite massage spot. As one who recognizes that self care matters – I will forever love a good foot rub – I consider cashing in on a membership deal before I head to the kitchen.

And, just a couple of clicks later, my membership is purchased and appointment scheduled. Girl, the process was easier than I had anticipated. 🙂

Why Nail Salon Memberships (or the like) and Why Now?
We are used to living in a time when being busy is the norm, but more of us are taking self care seriously. As a result, the hospitality and beauty industries have been capitalizing from our desire to get some much-needed time away from the hustle and bustle of day-to-day living.

Owners, if you have been considering establishing a membership program, or loyalty program, at your salon or spa, or perhaps you already have one and want to adjust it, here’s the nitty gritty of how membership programs work and the pro’s and con’s.