Friend, if you are like most women running their own salon, the dollar amount of your net proceeds after your bills and staff are paid makes a lap around your brain more than once a day. So, you don’t always have time to consider how your brand story may be impacting your day-to-day operations. And, like most owners, you’re working hard to increase your profit margins but may be falling short of your goal and simply can’t figure out why.

Your lack of a strong brand story may be the reason why.

I bet if I were a fly on the wall at your salon, I would see you packing your days with the usual requirements of a busy beauty business, from checking out customers on your Square and sorting inventory to interviewing candidates for the open stylist position and pricing plumbers to fix a clogged drain.

Girl, stop for a second.

Spending Quality Time with Your Clients, Much?
Lately, how many clients have you sat by and talked to for longer than 3 minutes, or how many of your nail stations have you recently re-evaluated to make sure every client, no matter the size of her curves, is feeling comfortable in your seats?

What I’m saying is, your success is not only determined by how well your space operates, but it also thrives (or dies) from how amazing the client’s experience is when she or he visits.

These elements play a part in your brand story.